A short promotional explainer for CTR, created to inform potential campaign participants about the launch of a new promotion and explain its mechanics in a clear, energetic, and engaging way.

Based on the client’s brief and script, I created a 30-second video designed to grab attention while quickly communicating the campaign launch and simplifying its key steps for the audience.

The project included key visual development and a combination of 2D and 3D animation — motion design in its purest form: bright, dynamic, informative, and visually engaging.